Provide your clients with specialized expertise
“Specializing”, “niching down”, or “verticalization” isn’t a new concept for accounting and bookkeeping firms; however, taking this step will enable a deeper understanding of the common challenges, needs, and goals of your small business clients.
In other words, it is a tool that you can use to build the level of specialized expertise required to be a trusted advisor. But what steps do practices need to take in order to specialize?
The free guide includes:
- Tips for defining and working within your specialization
- Best practices for attracting your ideal client(s) and becoming a recognized expert
- Templates for identifying your niche and building buyer personas
Complete the form to download the guide!